Alejandra Anderson | Orange Fresh – Case Study
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Orange Fresh – Case Study

Client

An Italian high tech vending machine that squeezes fresh oranges on demand.

Goal

A new vending machine design wrap.  Robert Tosoni had a good idea of how he wanted his brand and vending machine to look like. I needed to create logo, branding and wrap that would set apart this unique machine.

 

 

work-orangefreshca

Involvement

Robert Tosoni was very interested in creating a unique wrap for his unique vending machines. He had come to KIMBO design (a Branding an advertising agency who I was working with) after researching for an agency with the capabilities to create this kind of work. My personal involvement in this project fall as follow:

Branding
80%
Vending Machine Wrap Design
100%
Web Design
100%

Goal

In a highly collaborative environment we worked with Robert to bring his vision to life. I was in charge of the design of the wrap and website. The wrap was created using high quality photography of real oranges and detail photo editing to create one seamless orange graphic.

  • Brand Direction
  • Vending Machine Wrap
  • Animated Video Display For Vending Machine Screen
  • Web Design

Results

Due to our collaborative work with KIMBO Design, OrangeFresh has now expanded to a second local college campus. They are currently  ahead of schedule to deliver more vending machines in British Columbia and throughout Western Canada. The machines where a hit, they had to stock the machines twise a day. In fact shortly after the vending machines were deployed, our design solution garnered media attention on Vancouver’s CTV News and Applied Arts Magazine 

Live Site

 

 

Orange Fresh Website

Orange Fresh Website

 

 

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