Alejandra Anderson | IA-SAL Insurance Group – Case Study
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IA-SAL Insurance Group – Case Study

Client

IA-SAL is a leading marketer of creditor insurance, extended warranty and appearance protection, anti-theft and vehicle replacement coverage. Due the prominence of both Industrial Alliance and Protection V.A.G in the dealer community, IA-SAL will be doing business in Quebec as IA-VAG.

Goal

The aim of this rebranding was to reflect and highlight IA Pacifique’s close ties with parent company, Industrial Alliance Pacific. It also reinforces the strong SAL brand that dealers have come to know as IA-SAL.

 

 

 

Involvement

The results are always a collaborative effort. My personal involvement was as following:

Branding
80%
Web Design
100%
Marketing Banner Ideas
50%
Wireframe and Programming
0%

Process

 I was hired by Big House to create the web design for IA-SAL after being given full detailed wireframes.  Since the company already had well-established logos, I had the task of presenting a brand that would reflect trust, security and professionalism.

  • Easy to update
  • Follow strict wireframe and positioning.
  • Design unique icons
  • Create advertising banner ideas.
  • Present 3 mocks.

Results

Since the successful website launch. IA-SAL has generated 35% increase in sales. Their brand awareness has now identified them as a trusted leader in warranty, anti-theft and insurance coverage.

Live Site

 

 

 

 

 

 

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