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Hi! I am Alejandra, a UX Designer from Vancouver, B.C. improving peoples lives through UX & UI design


Work in Progress | 2020

Why do we delay financial education until high school? I designed Keenly an app to help kids ages 9-15 learn more about finances

BC Marine Trails

User Research | 2021

Helping British Columbia Marine Trails in the research and design of their new mobile app and website

BCMT app

Heuristic Evaluation | 2020

We evaluated the app to ensure a better user experience and a seamless transition between the website and their app, based on our findings and following strict guidelines I improved the design of the app


Sprint Competition | 2020

Now that most classes have gone online, how do we keep first year university students engaged in their new community? Meet uConnect an app that I designed to help students connect in new modern way within their University

Other Projects

Website Redesign | 2019

Global Service Solutions asked me to create their new website. With limited time and a tight budget, I opted to use Squarespace. You can see their live website at >

Jammer Cafe

Website Design | 2018

Jammer was only a concept when I first met them. After some content research I was able to create the website that allow them to make Jammer cafe a reality. See the XD Prototype >

Creative Exercise

Personal Fun Project | 2019

I used to sketch pandas for fun and when I saw an animation of Totoro done by CL Terry, I immediately thought of animating the character in Vancouver working out in the fall.

I digitized my sketch in Illustrator and then animated it using After Effects.

Multi-channel campaign

Creative Director | 2015

As the Creative Assistant Director at Kimbo DesignI designed and managed all aspects of a multichannel campaign for WorkBC . Together with the Government of British Columbia, my team and I created: digital ads, skytrain wraps, transit ads, print materials and social media ads for this campaign. 

The concept we developed acted as a mirror, encouraging British Columbians to see themselves in a career in skilled trades.

A fancy new beginning

Graphic Designer | 2016

Designed the logo and business cards for Gotawallet a white label, subscription base, digital wallet provider.

Who are you?

Initial Branding | 2019

Montessori Daycare wanted a new logo and business cards. But first, I needed to understand what their purpose, vision, mission, values and beliefs where. To do that, I interviewed the owner and employees so that I could discover what makes them unique and accurately represent who they are.

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