Hi! I am Alejandra, a UX Designer from Vancouver, B.C. improving peoples lives through UX & UI design ✨
Work in Progress | 2020
Why do we delay financial education until high school? I designed Keenly an app to help kids ages 9-15 learn more about finances
BC Marine Trails
User Research | 2021
Helping British Columbia Marine Trails in the research and design of their new mobile app and website
Heuristic Evaluation | 2020
We evaluated the Realtor.ca app to ensure a better user experience and a seamless transition between the website and their app, based on our findings and following strict guidelines I improved the design of the app
Sprint Competition | 2020
Now that most classes have gone online, how do we keep first year university students engaged in their new community? Meet uConnect an app that I designed to help students connect in new modern way within their University
Website Redesign | 2019
Global Service Solutions asked me to create their new website. With limited time and a tight budget, I opted to use Squarespace. You can see their live website at gotPrepaid.com >
Website Design | 2018
Jammer was only a concept when I first met them. After some content research I was able to create the website that allow them to make Jammer cafe a reality. See the XD Prototype >
Personal Fun Project | 2019
I used to sketch pandas for fun and when I saw an animation of Totoro done by CL Terry, I immediately thought of animating the character in Vancouver working out in the fall.
I digitized my sketch in Illustrator and then animated it using After Effects.
Creative Director | 2015
As the Creative Assistant Director at Kimbo Design, I designed and managed all aspects of a multichannel campaign for WorkBC . Together with the Government of British Columbia, my team and I created: digital ads, skytrain wraps, transit ads, print materials and social media ads for this campaign.
The concept we developed acted as a mirror, encouraging British Columbians to see themselves in a career in skilled trades.
Who are you?
Initial Branding | 2019
Montessori Daycare wanted a new logo and business cards. But first, I needed to understand what their purpose, vision, mission, values and beliefs where. To do that, I interviewed the owner and employees so that I could discover what makes them unique and accurately represent who they are.
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