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Hi! I am Alejandra, a UX Designer from Vancouver, B.C. improving peoples lives  through UX & UI. design ✨

Keenly.app

Personal Project | 2020

Why do we delay financial education until high school? I designed Keenly an app to help kids ages 9-15 learn more about finances.

case study

Keenly.app

Personal Project | 2020

Why do we delay financial education until high school? I designed Keenly an app to help kids ages 9-15 learn more about finances.

case study

uConnect

Sprint Competition | 2020

Now that most classes have gone online, how do we keep first year university students engaged in their new community? Meet uConnect an app that I designed to help students connect in new modern way within their University.

case study

Realtor.ca app

App Redesign | 2020

We redesigned the Realtor.ca app to ensure a better user experience and a seamless transition between the website and their app, based on our findings from our heuristic evaluation.

case study

Realtor.ca app

Personal Project | 2020

We redesigned the Realtor.ca app to ensure a better user experience and a seamless transition between the website and their app, based on our findings from our heuristic evaluation.

case study

Other Designs

A creative workout

Personal Fun Project | 2019

I used to sketch pandas for fun and when I saw an animation of Totoro done by CL Terry, I immediately thought of animating the character in Vancouver working out in the fall.

I digitized my sketch in Illustrator and then animated it using After Effects.

Out with the old in with the new

Website Redesign | 2019

Global Service Solutions asked me to create their new website. With limited time and a tight budget, I opted to use Squarespace. You can see their live website at gotPrepaid.com

Multi-channel campaign

Creative Director | 2015

As the Creative Assistant Director at Kimbo Design, I designed and managed all aspects of a multichannel campaign for WorkBC . Together with the Government of British Columbia, my team and I created: digital ads, skytrain wraps, transit ads, print materials and social media ads for this campaign. 

The concept we developed acted as a mirror, encouraging British Columbians to see themselves in a career in skilled trades.

A fancy new beginning

Graphic Designer | 2016

Designed the logo and business cards for Gotawallet™ a white label, subscription base, digital wallet provider.

Who are you?

Initial Branding | 2019

Montessori Daycare wanted a new logo and business cards. But first, I needed to understand what their purpose, vision, mission, values and beliefs where. To do that, I interviewed the owner and employees so that I could discover what makes them unique and accurately represent who they are.

A Fresh Start

Graphic Design | 2015

As the Assistant Creative Director at Kimbo Design, I designed a vending machine wrap that targets thirsty customers who want fresh-squeezed orange juice to go. The machine was the first of is kind in Vancouver. 

The design features an orange peel with a see-thru window, which allows customer to see the inner workings of the juicer. The concept reflects the freshness of a real orange—including the sticker they usually come with in supermarkets. We designed the logo as a cubed shaped orange to illustrate the shape and product of the the vending machine.

Jammer Caffe

Website Design | 2018

Jammer cafe squarespace website design.

Gif Animation

Gif Animation | 2018

A new client had asked me to animate the ferris wheel from this photo. I carefully selected and extracted the wheel in photoshop, re-painted the sky to be seamless, created the layers of the people, the palm trees, the fog and the sky and finally took out one cart, duplicate it and seemlessly animated it using after effects.

Pop Up Banner

Pop up banner for Montessori Training Center of British Columbia