Jammer Cafe
A unique shop design that uses a hybrid concept, combining a specialty coffee shop, full restaurant and brewery tasting room, a mechanic shop with retail area.
![img-featured-jammer-black-single Jammer Cafe Logo](https://alejandraanderson.com/wp-content/uploads/2021/04/img-featured-jammer-black-single.png)
Overview
Problem: Convince investors about the vision and future of Jammer cafe when the owner only has a business document and the cafe’s concept in his mind.
Solution: Create a website to help investors visualize Jammers’ idea and future
Role
Logo Design, Photo Editor, Site Architecture, Web Design, Squarespace Development
Timeline and Limitations
Phase 1 of the project had to be done in month. With a limited budget I opted to use squarespace to reduce programming costs.
Tools:
Illustrator, Photoshop, XD, Squarespace
Moodboard
After reading all of the materials the client had and having some good conversations with the owner to understanding the brand’s positioning and the message, I put together a mood board to show him the look and feel Jammer Cafe could have based on his audience.
![moodboard-v2 GSS logo ideas](https://alejandraanderson.com/wp-content/uploads/2021/04/moodboard-v2.jpg)
Photo Comp
Once approved, I created a composition of what the cafe could look and feel like, combining these three photos
![img-cafe-composition-2](https://alejandraanderson.com/wp-content/uploads/2021/04/img-cafe-composition-2-150x150.jpg)
![img-cafe-composition-3](https://alejandraanderson.com/wp-content/uploads/2021/04/img-cafe-composition-3.jpg)
![img-cafe-composition-1](https://alejandraanderson.com/wp-content/uploads/2021/04/img-cafe-composition-1.jpg)
![Jammer XD Jammer XD](https://alejandraanderson.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-07-at-2.45.22-PM.png)
From Concept
To Reality
The website quickly help them secure investors to make their vision come to life