UX/UI Design

At my last job at TractionRec, I collaborated closely with stakeholders, engineers and the product manager to define metrics of success for their current product.

I used qualitative data like interviewing stakeholders, clients and key users to inform my design decisions. Then I identified and communicated key findings to the wider company with the purpose of helping solve higher-level company problems.

Finally, improved the ease of our product by creating and testing the final features.


Branding Workshop

Low income
Branding Workshops

I truly enjoy helping others grow. This is why I volunteered with Servant Partners, at the Strathcona Artisan Market, conducting a branding workshop for the vendors.

Every year they set up a free Artisan Market in Vancouver’s Eastside neighbourhood to showcase and empower local talent.

This time they decided to add business branding and strategy workshops. I was approached by them to facilitate one of these workshops: The title of my workshop was: “How to find your unique brand positioning”.