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Alejandra Anderson

Hi there! I am

Alejandra Anderson

 I am a curious, analytical, self-motivated and well rounded digital designer. I have worked for various branding, advertising and marketing agencies where I have worked as a web designer, art director, project manager, account manager and assistant creative director.

I facilitate the communication and UX design process of cross-functional teams for stakeholders, PMs, engineers and designers on multi million dollar projects, from beginning to end using a human-centered approach. 

Zoom Interviews

User Research

At my current work with BC Marine Trails I collaborate closely with stakeholders, engineers and the product manager to define metrics of success for their new app and website.

I use quantitative data, user research, and qualitative feedback like interviewing stakeholders, first nation liaisons and experienced kayakers to inform my design decisions. Then I identify and communicate key findings to the wider company with the purpose of helping solve higher-level company problems.

Brain Station

Sprints!

Last Summer I graduated from the UX design diploma at Brain Station. The program was incredible as every week we were ideating and doing sprints to solve various problems like the problem of food waste or the lack of financial education for children. My team won the Erbst & Young 3 day sprint among 121 students! 

One of the things I enjoyed the most is how much they push you to get out of your comfort zone, grow and face new challenges.

 

Branding Workshop

Workshops

I truly enjoy helping others grow. This is why I volunteered with Servant Partners, at the Strathcona Artisan Market, conducting a branding workshop for the vendors.

Every year they set up a free Artisan Market in Vancouver’s Eastside neighbourhood to showcases and empower local talent.

This time they decided to add business branding and strategy workshops. I was approached by them to facilitate one of this workshops: The title of my workshop was: “How to find your unique brand positioning”.