Hi! I am Alejandra,
I am a digital designer and strategist from Vancouver, B.C.
I draw from over ten years of creative direction and one plus years of UX design experience to create beautiful, valuable and intuitive digital products.
At my last job at TractionRec, I collaborated closely with stakeholders, engineers and the product manager to define metrics of success for their current product.
I used qualitative data like interviewing stakeholders, clients and key users to inform my design decisions. Then I identified and communicated key findings to the wider company with the purpose of helping solve higher-level company problems.
Finally, improved the ease of our product by creating and testing the final features.
I truly enjoy helping others grow. This is why I volunteered with Servant Partners, at the Strathcona Artisan Market, conducting a branding workshop for the vendors.
Every year they set up a free Artisan Market in Vancouver’s Eastside neighbourhood to showcase and empower local talent.
This time they decided to add business branding and strategy workshops. I was approached by them to facilitate one of these workshops: The title of my workshop was: “How to find your unique brand positioning”.