Hi! I am
Alejandra Anderson
Vancouver,B.C, based digital designer and strategist with 10+ years of creative direction. I’m passionate about leveraging UX to build innovative AI and AR products.
I partner with stakeholders, engineers, and product managers, using research and insights to shape design decisions that solve big-picture problems. From concept to final testing, I deliver features that elevate user experience and drive business value. View Resume
⭐ Side Work for Fun!
AI Fox Animation
Who wouldn’t love a hard-working, clever fox? I’m currently working on an AI-generated movie project—from using ChatGPT to write the script to creating visuals in MidJourney, and even testing new tools to turn those images into videos. Stay tuned—exciting things are on the way!
AE Panda Animation
I love doing animations and pandas, so I brought this playful character to life! Inspired by the vibrant energy of Vancouver, BC, I had a blast designing and animating this panda in action. Using Illustrator for the design and After Effects for the animation, I worked out every little detail to make this project not only fun but a great way to showcase my love for creativity and character design.
AR Covid Party!
As we all know during covid we were not allowed to have parties so, I decided to through my own virtual one with my daughter to learn more about AR,
This scene was created using Aero
❤️ Volunteer Work
VCS
I’m excited to be volunteering with Vancouver Christian School as part of their website redesign expert panel. Guiding them as they create their new site now in 2024. VCS has been shaping students for a life of transformation and service through outstanding, faith-centered education. It’s an honor to contribute my years of experience to support this meaningful project!
BCMT
Another rewarding volunteer project I worked on was providing UX research and brand guidance for British Columbia Marine Trails (BCMT). BCMT is a non-profit dedicated to collaborating with First Nations and other stakeholders to build and protect marine trails, offering valuable resources for kayaking, planning, and mapping along the BC coastline. see more >
Branding Workshops
I truly enjoy helping others grow. This is why I volunteered with Servant Partners, at the Strathcona Artisan Market, conducting a branding workshop for low income market vendors.
Every year they set up a free Artisan Market in Vancouver’s Eastside neighbourhood to showcase and empower local talent.