Williams Direct Dryers

Logo and web designer for one of the most trusted names in boot and glove dryers since 1989



Williams Direct Dryers had a B2B brand. However they really wanted to open their new residential line directly to consumers. They also needed a new logo to place in all of their new boot dryers.


Two months


  • Logo Design
  • Branding
  • Site Architecture
  • Web Design


  • Illustrator
  • Photoshop
  • XD
  • Squarespace
Scroll Section Animations

Mood board

Setting the brand tone



Presented Logo Ideas


logo option 1
logo option 2
Logo option
Logo option
logo option 2

Last Variations

Final Logo Composition

WDD logo color

Products Page

Easy products access with a simplified product view

products animation

Quick Product Features

Highlight specific features of each product

product features

View Product

Easy access to product description, details & features

Product Description