Williams Direct Dryers
Logo and web designer for one of the most trusted names in boot and glove dryers since 1989

Overview
Williams Direct Dryers had a B2B brand. However they really wanted to open their new residential line directly to consumers. They also needed a new logo to place in all of their new boot dryers.
Timeline
Two months
Role
- Logo Design
- Branding
- Site Architecture
- Web Design
Tools:
- Illustrator
- Photoshop
- XD
- Squarespace

Mood board
Setting the brand tone

Presented Logo Ideas





Last Variations

Final Logo Composition

Products Page
Easy products access with a simplified product view

Quick Product Features
Highlight specific features of each product

View Product
Easy access to product description, details & features
