Williams Direct Dryers
Logo and web designer for one of the most trusted names in boot and glove dryers since 1989
![img-featured-wdd](https://alejandraanderson.com/wp-content/uploads/2021/01/img-featured-wdd-1.png)
Overview
Williams Direct Dryers had a B2B brand. However they really wanted to open their new residential line directly to consumers. They also needed a new logo to place in all of their new boot dryers.
Timeline
Two months
Role
- Logo Design
- Branding
- Site Architecture
- Web Design
Tools:
- Illustrator
- Photoshop
- XD
- Squarespace
![Scroll Section Animations Scroll Section Animations](https://alejandraanderson.com/wp-content/uploads/2021/01/section-scrolling-animation.gif)
Mood board
Setting the brand tone
![wdd-moodboard-image wdd-moodboard-image](https://alejandraanderson.com/wp-content/uploads/2021/01/wdd-moodboard-image.jpg)
Presented Logo Ideas
![logo option 1 logo option 1](https://alejandraanderson.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-30-at-3.15.16-PM.png)
![logo option 2 logo option 2](https://alejandraanderson.com/wp-content/uploads/2021/01/logo-option-2.png)
![Screen Shot 2021-01-30 at 3.34.59 PM Logo option](https://alejandraanderson.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-30-at-3.34.59-PM.png)
![Logo option Logo option](https://alejandraanderson.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-30-at-3.35.05-PM.png)
![logo option 3 logo option 2](https://alejandraanderson.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-30-at-3.17.37-PM.png)
Last Variations
![Screen Shot 2021-01-30 at 3.06.13 PM](https://alejandraanderson.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-30-at-3.06.13-PM.png)
Final Logo Composition
![WDD logo color WDD logo color](https://alejandraanderson.com/wp-content/uploads/2021/01/Wdd-moodboard-–-2.png)
Products Page
Easy products access with a simplified product view
![products animation products animation](https://alejandraanderson.com/wp-content/uploads/2021/01/WDD-web-product-animation_15.gif)
Quick Product Features
Highlight specific features of each product
![product features product features](https://alejandraanderson.com/wp-content/uploads/2021/01/wdd-product-features.gif)
View Product
Easy access to product description, details & features
![Product Description Product Description](https://alejandraanderson.com/wp-content/uploads/2021/01/WDD-web-product-description-1.gif)