Williams Direct Dryers
Logo and web designer for one of the most trusted names in boot and glove dryers since 1989,

Overview
Williams Direct Dryers was ready for a new logo that they could embed in their products. They also wanted to create a brand new B2C website for their new residential line.
Timeline
Two months
Role
- Logo Design
- Sub Branding
- Site Architecture
- Web Design
Tools:
- Illustrator
- Photoshop
- XD
- Squarespace
Mood board
Setting the brand tone

Presented Logo Ideas





Last Variations

Final Logo Composition

Products Page
Easy products access with a simplified product view

Quick Product Features
Highlight specific features of each product

View Product
Easy access to product description, details & features

Smooth scrolling animations
Adding scroll animations between sections adds a smooth elegant and dynamic feel


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